In 1958, the Imperial Sugar Company decided the upkeep of its company-owned houses was just getting to be too much of a drain on the company's profits. The rents were greatly below what it was costing the company for upkeep and infrastructure development. Imperial's primary focus was refining sugar, not keeping up houses. The houses were already depreciated, so they would be selling the property and taking the capital gains on the land.
The company's brick houses on the Hill, northeast of the refinery, were put on the market, and the company employees were given the option to buy the houses they were living in and most of them did buy their homes, priced from about $4,000 to $6,000 for the house and the lot. The first ones sold were the brick houses on Lakeview Street. Most of the houses had shared driveways. The surveyor, Henry Steincamp, divided the lot down the middle of the driveway. Some lots ended up being 100-feet wide, some 80-feet wide. There was no rhyme or reason, lot size was determined by existing improvements on the lot. Houses along Main and up to 6th Street were largely wood or siding (which was asphalt shingle) and were a bit cheaper. Imperial arranged with the Sugar Land State Bank, now Frost Bank, to provide financing for the employees. The bank agreed to $500 down and mortgages with a five percent rate to be paid off in ten years. Buyers could opt for payroll deduction to make weekly or monthly payments if they liked. A number of people bought their homes outright. There was no platting of the Hill. The property was sold by meets and bounds.
The land that would become Venetian Estates was a low, swampy land. Sugar Land Industries and Belknap Realty dug canals and used the dredged dirt to build up the land height. It was Mrs. Henrietta Kempner's (wife of Imperial owner Isaac Kempner) idea to call it Venetian Estates and to give Italian names to many of the streets. The lots sold slowly at first, at $5,000. These were not cheap lots. Some "spec" homes were built.
The extension of the Southwest Freeway to Sugar Land cleared the way for the growth of residential development during the 1960's. But when the U.S. 59 service roads opened, there was a way to get into Houston without going on South Main. It was also the time when the area around Sharpstown was being developed. The state's highway project extended the freeway through rice fields in Sharpstown to U.S. Highway 90A, a milestone that spurred the development of Sugar Creek and other areas.
Sugar Land's unique development can be attributed to good decisions made by the Kempner family. After the Southwest Freeway service roads and the U.S. Highway 90A overpass had been built, the Kempner's decided they wanted out of the land business to concentrate on the sugar business, so they sold land.
The Imperial Cattle Ranch sold about 1,200 acres to a developer to create what became Sugar Creek in 1968. The area's first master-planned community introduced country club living near Sugar Land. It had the feel of rural estates with upscale amenities that included a Robert Trent Jones golf course.
Sugar Creek was a community that revolved around a golf course and a country club. The golf course was new amenity for Sugar Land, but it also addressed flood concerns that were common in the county.
Prior to the development of Sugar Creek, the Kempner family set the stage for upscale residential communities in Sugar Land with the development of Venetian Estates. They dredged canals in family-owned farmland and swamp to build the neighborhood. The development served several purposes- nice, new waterside homes, the elimination of a swampy area inhabited by alligators and continued flood control protection.
Sugar Creek was developed after Jack Kamin, (the developer of the very successful Nassau Bay) said to Harris Kempner, "If you sell me some land, I will guarantee that the balance of your land will be increased in value."
Sugar Creek was developed, and true to Jack's work, the land's value increased considerably. No one ever thought that half a million-dollar houses would be built around Sugar Land.
Kamin and a member of the Kempner family reached an agreement for the acreage over coffee in a shop in Clear Lake. Terms were listed on a napkin that was signed, and they sealed the deal with a handshake. The new project was introduced to prospective buyers by Kamin's partner, Don Russell at the Houston Club in downtown during 1969.
Venetian Estates greatly benefited from the extension of the Southwest Freeway, which improved access and sparked renewed interest in the rural neighborhood.
Despite this, Sugar Land was about the only place that had water-front lots. The lots in Venetian Estates began selling quickly then.
Also, during the early 1960's, a new subdivision development called Covington Woods introduced contemporary affordable housing in Sugar Land for the first time.
Based on the success of Covington Woods, Venetian Estates, and Sugar Creek, developers began looking for new opportunities in the Sugar Land area.
Most people of Sugar Land enjoyed the prosperity and leisure's of the 1950's. They went to Cinemascope movies at the Palm Theater, followed high school football sensation Ken Hall on Friday nights, attended Lions Club carnivals, played baseball, and hosted the annual Sugar Festival.
Even though Sugar Land progressed further than many southern towns, it still followed Jim Crow laws and customs. Minority populations lived in the Quarters (renamed Mayfield Park) and sat in segregated sections of the Palms Theater. Mayfield Park on the north side of the refinery was nearly exclusively Black and Hispanic. African American children had to attend all-African American schools, and eating establishments either refused to serve minority persons or required them to sit in separate dining rooms. The medical clinic had separate entrances and waiting rooms, and The Sugar Land Shopping Center had "colored" and "white" toilet facilities and water fountains. The black children attended M.R. Wood School, while the Hispanic children walked to Lakeview Elementary since they were considered "white." The City put a bridge across from Mayfield Park to Main Street so that the children could get in and out of Mayfield more easily which helped break the segregation in Sugar Land. Integration started running smoothly in the school system. These practices continued until federal law finally enforced change in the 1960's. Minority or not, jobs were there without a lot of unemployment or a lot of unrest, as there might have been in a larger city or other areas.
In Mayfield Park, as the rest of Sugar Land, the homes were owned by the Sugar Company. Black American and Latin American employees lived there. The homes in Mayfield were considered out of code in the early 1950's by the City because they had an outdoor privy and just running cold water in a single faucet back side of the house. Herb Kempner, son of Isaac, was over Imperial and was disturbed at the plight of the Mayfield residents. More than 200 houses were bulldozed, and new brick ones built over the course of a decade in their places; residents lived in temporary housing. Herb Kempner's vision for Sugar Land was much like his father's, a city with no injustice and with opportunity for everyone. The City was able to work with the Federal Housing Administration (FHA) to start an urban renewal project in the early sixties, and the first FHA home was sold to Mrs. Aline McLemore in 1961. She bought the first FHA insured house in Mayfield Park. The urban renewal project allowed the Sugar Company to get rid of the shacks and pay contractors to build new three-bedroom brick homes with bathrooms, kitchens and amenities. The program was optional but not a single employee failed to take advantage of the offer.
Loans backed by Imperial Sugar enabled the removal of run downed houses to clear the way for newer homes with indoor plumbing. Because the FHA was involved; the loans were at a very low interest rate. It involved a savings and loan so that the people could receive a loan. The Sugar
Company was agreeable to payroll deduction for the loans that were paid by the homeowners. On a weekly basis payroll deductions were made to the lender to pay off the note. Within 15 years, all the mortgages were paid. It is believed that there was never a foreclosure in the Mayfield subdivision. The project led to the growth of areas like Mayfield Park. The City put in concrete streets, curbs, gutters, and sidewalks. Sadly, Herb Kempner died in 1953 and did not see the completion of his Mayfield project.
In 1972, the Kempner family sold 7,500 acres to Gerald Hines Interests for the development of First Colony. It was one of the largest sales in Texas history. Development of 10,000 acres began in 1977 by Sugarland Properties Inc. and would follow the next 30 years. The master-planned community offered homebuyers formal landscaping, neighborhoods segmented by price range, extensive greenbelts, a golf course and country club, lakes and boulevards, neighborhood amenities and shopping.
Hines did a marvelous job with financing. He got the Ford Motor Credit Corporation to come in as a partner. After a period of years, Ford decided they were really not in the land business, but in the automobile business. So, Ford sold their interest to Royal Dutch Pension Plan.
The thing that makes Sugar Land so unusual is that one owner sold to one buyer. That buyer could then develop a master planned community. Not that many places around the United States have had that opportunity.
By that time, the City was well organized with a comprehensive plan and building codes. They imposed restrictions on the way Hines developed, put in his utilities and how he sold his bonds. The City had a financial advisor by the name of Ernest Brown, who had a lot of knowledge about municipal utility districts, utility systems, and city oversight. He was a great help to the City and helped prevent a slip-shod development. It all worked out for everyone in a positive way.